Yes, this is the fundamental issue with environmental solutions - needing value indicators beyond financial gain, which is why env economics shows how to assign monetary value to environmental services, or a human life. And for circularity, it’s always framed in this “business opportunity” way because that, unfortunately, is probably the main motivater for any company operating within typical revenue-focused business capacities, to entertain these circular programs. Which you’re right, undervalues sooo many other important things and considerations.
I think in a world ruled by money, any circular initiative will have to appeal to the financial gain aspect to gain real traction. Do you think there are possible ways for shifting value systems at an industry level, or perhaps more at smaller levels first?
I am not against looking at these solutions in monetary terms. My view is that if we choose to do so, we must apply the same logic to all other variables at play. Once we do that, the variables related to the environment and human life will, by default, far outweigh the rest.
Bravo
Yes, this is the fundamental issue with environmental solutions - needing value indicators beyond financial gain, which is why env economics shows how to assign monetary value to environmental services, or a human life. And for circularity, it’s always framed in this “business opportunity” way because that, unfortunately, is probably the main motivater for any company operating within typical revenue-focused business capacities, to entertain these circular programs. Which you’re right, undervalues sooo many other important things and considerations.
I think in a world ruled by money, any circular initiative will have to appeal to the financial gain aspect to gain real traction. Do you think there are possible ways for shifting value systems at an industry level, or perhaps more at smaller levels first?
I am not against looking at these solutions in monetary terms. My view is that if we choose to do so, we must apply the same logic to all other variables at play. Once we do that, the variables related to the environment and human life will, by default, far outweigh the rest.